Salonhome is the must-have mobile app designed to seamlessly connect beauty professionals with clients seeking top-notch beauty services. Whether you're a skilled stylist, makeup artist, nail technician, or spa specialist, or simply someone looking to enhance your beauty routine, Salonhome is your go-to destination for all things beauty.
With each deep dive, we focused on key learnings & points of differentiation that were relevant to us. Understanding what gives each product its market fit and which demographic they are aiming at gave us a rounded perspective of this space. When each of the deep dives had been completed, we consolidated everything into a single Miro board to give a large overview.
We then ran a workshop to pull out the key insights across the team to take forward. These were incredibly valuable and I ensured that the team constantly referred to them in the ideation phase.
We then began to narrow down all this research into different themes from which we could form a value proposition. We used a rough "Jobs To Be Done" framework, to focus on user needs and motivations and created a series of value proposition verticals that we could validate. Alongside this we conducted an extensive piece of user research, interviewing lots of people including beauty professionals to get qualitative insights around how they seek to grow their beauty business and how they use beauty services. From these, we pulled out key insights which we put through an affinity mapping session to organise these insights into themes.
The final stage of this was a large cross-team workshop involving product, design, marketing and engineering. There we reviewed all the inputs, themes and routes so far, and synthesised these into a final set of value propositions for us to validate. This was done via a large survey sent out to different audience segments who rated which route excites them the most. Nailing this and being clear on what our differentiator will be vital to the ongoing success of Napster. From the insights gotten, i was able ropresent to the team possibl directions we should consider and important factors to take note of in order to build a successful product.
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