Deem AI
Deem AI is a next-generation B2B accounting platform designed to simplify and automate complex financial workflows for small and medium-sized businesses. The goal of the project was to create an intuitive, intelligent, and highly efficient user experience that empowers finance teams to manage their operations with accuracy, speed, and confidence.
PROBLEM STATEMENT
Many businesses rely on fragmented tools for invoicing, expense tracking, payroll, and financial reporting. This leads to inefficiencies, manual errors, and poor financial visibility. Existing accounting platforms often feel overwhelming, especially for non-technical users. Deem AI set out to deliver a unified, user-friendly solution that automates financial processes while maintaining professional-grade precision.
OBJECTIVES
- Design a seamless accounting experience that caters to both accountants and business owners.
- Reduce friction in critical financial tasks such as invoicing, expense submission, payroll processing, and reporting.
- Integrate AI-driven insights to support smarter budgeting and real-time financial decisions.
- Create a scalable design system adaptable to future modules.
.jpg)
Existing app screens
KEY FEATURES
1. Invoicing & Billing
A streamlined invoicing workflow that enables businesses to create, send, and track invoices with minimal effort. Smart reminders and status indicators improve cash-flow visibility.
2. Expense Tracking
A simplified, mobile-friendly process for capturing receipts, categorizing expenses, and automating approvals. AI suggestions reduce manual categorization errors.
3. Payroll Management
A secure, structured payroll module that automates salary calculations, tax deductions, employee records, and payroll scheduling.
4. Inventory Management
A real-time inventory dashboard that connects transactions with stock levels, enabling businesses to forecast demand and avoid stockouts.
.png)
Design screens
5. Budgeting & Forecasting.
AI-assisted budgeting tools that help businesses set spending limits, compare actual vs projected performance, and receive actionable insights.
6. Financial Reporting.
A comprehensive reporting suite with clean, customizable dashboards that allow users to visualize revenue trends, expenses, profit margins, and more.
Transaction History Screen
With the main structure of the screens agreed, I spent a chunk of time exploring UI options. There was no established design system for the product, so part of this was introducing some consistency and documentation for common patterns. I also explored some transitions between screens using Principle to prototype animations.
Transition explorations
.png)
UI Explorations
FINAL UI AND BUILD
We then created the final UI in close collaboration with engineering to make sure all the behaviours and edge cases were covered. We worked closely with the QA team to test builds before releasing.
.png)
